Uber launches advertising unit to let marketers target ads based on where you go

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Uber launches advertising unit to let marketers target ads based on where you go

(CNN) — Uber is launching an in-house advertising division and rolling out its own form of targeted digital ads as it seeks to develop new revenue sources.

Uber at the same time unveiled its new in-app “Journey Ads” service, which lets marketers place ads within the Uber app to reach customers at each step on their trips. This means the customers will be served ads when they check to see how far away their driver is, or follow the route of their journey via the app.

“While these consumers are making purchase decisions and waiting for their destination or delivery we can engage them with messages from brands that are relevant to their purchase journeys,” Grether added.

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